ClickFunnels Review 2021: The Best Funnel Builder Ever?!

If you are a digital marketer, chances are pretty high that someone has recommended ClickFunnels to you in the past. This tool is a landing page builder, amongst other things that claims to help you improve your online sales funnel. You might view the tool with scepticism, as you rightly should for any tool that claims to help you increase customer conversions and make you more money. In this ClickFunnels review, we will thoroughly consider the features, pros, and cons of this tool. At the end of the ClickFunnels review, you will be better informed and know whether to use it in your digital marketing endeavours or not.

What is ClickFunnels?

ClickFunnels was launched back in 2014. And since then, the company has made quite a splash in the digital marketing industry. Many people recommend it for making money and building website visitors into customers.

In simple terms, ClickFunnels is a tool that helps you to build a marketing funnel. A sales or marketing funnel is a systematic way of guiding a visitor from a landing page to the checkout page. It comes with several features that come in handy, all of which we will consider in this ClickFunnels review.

Who Created ClickFunnels?

The tool was created by Russel Brunson, who is known for his ability to build incredibly profitable sales funnels. On top of founding ClickFunnels, Russell Brunson has made several useful contributions to the online marketing world. He is the author of the books DotCom Secrets, Expert Secrets, and Traffic Secrets which are designed to help readers build profitable sales processes and drive targeted traffic to their offers.

The tool, that is ClickFunnels, was created by Russell to help him make funnels faster than was previously possible. Instead of spending weeks creating a simple sales funnel, ClickFunnels now helps you achieve the same thing in a matter of hours. You’ll learn exactly how it works in this ClickFunnels review!

What is a Sales Funnel?

It is important to know what a sales or marketing funnel is before you go ahead and get any tool that claims to help you drive more customers.

A sales funnel is a systematic way of bringing traffic to your site, drawing them deeper into your website, and guiding them to make a payment on the checkout page.

It is like having a physical store that guides anyone who walks in through the aisles until they make a purchase and pay at the cash register.

Now, it should be noted that your goal does not have always to be making your visitors make a purchase. It can be something else like getting them to sign up to your email list or claiming a free trial to your product or service.

In simple terms, a sales funnel is a series of conversion-focused pages.

It sounds hard and complicated, right? Well, this is what ClickFunnels is for; it simplifies the process so that anyone can use it on their website! In this ClickFunnels review, you see how to make money with ClickFunnels.

How Does ClickFunnels Work?

This software is designed to help you make sales funnels and landing pages too. This is just the tip of what it offers. It also allows you to run an email marketing service, track your ClickFunnels affiliate program, and even have a membership site.

Let’s now consider how to use this software in more detail in this ClickFunnels review.

Creating Sales Funnels

The first thing to do is to know what you want to achieve. Are you looking to make more sales? More email subscribers? Get visitors to a webinar?

Your goal will determine the steps you will take. Fortunately for you, ClickFunnels comes with a large plethora of pre-built funnels so all you have to do is search for the one that meets your needs. If you aren’t satisfied with what you find among the funnels, ClickFunnels can help you build your up the beginning.

If you decide to use any of the pre-built options available, you can choose from the six funnels in your 14 day free ClickFunnels trial!

Setting up your own funnel is easy since all you need is found on the ClickFunnels dashboard.

The next step in creating your funnel is page design. You can design your webpage from scratch, or you can choose a template from the ClickFunnels store. There is an extensive collection of templates you can choose from.

Designing your pages from scratch is quite easy using the Drag and Drop editor.

  • Creating a Landing Page

ClickFunnels also helps you to create landing pages. This is a breeze to do. You can do this through the page editor.

If you want to build an entire website, you can also do that on ClickFunnels. Furthermore, using ClickFunnels means that you do not require a separate web host as ClickFunnels hosts your pages.

  • Email and Text Marketing

Using Actionetics, which is ClickFunnels’ communication system, you can communicate with your leads.

This tool also lets you to send messages triggered by certain actions by the visitor.

Top ClickFunnels Features

If you opt for the free 14 day trial, you will gain access to some of the top features of ClickFunnels. Let’s see what these features give you.

  • Hosting Landing Pages

As we pointed out earlier, you can host your webpages on ClickFunnels. You do not have to get the third party to host the website or landing page.

  • Custom Domains

By signing up with the free ClickFunnels trial, you get the opportunity to register a custom domain! If you already have a domain, you can use it on ClickFunnels and host all of your ClickFunnels pages there.

  • ClickFunnels WordPress Plugin

If you have a WordPress website, registering on ClickFunnels gives you access to a WordPress plugin. You do not have to write a single line of code to link your funnel pages on your WordPress website.

  • Share your sales funnels

After building your sales funnel, you can share it with your friends. This goes both ways too as it means that you can access sales funnels from others as well.

  • Email Autoresponder and Email Segmentation

Responding to every lead with an email can be really hard. Thankfully, you can set up automatic emails that are delivered to your leads and lead them down the sales funnel.

Another impressive feature that you get is the ability to break down your leads using demographics. Using this, you can send targeted emails and increase your conversion rates.

These are just some of the impressive features that you get from ClickFunnels.

ClickFunnels Integrations

From this ClickFunnels review, you see that while ClickFunnels can work alone, it is a team player that is compatible with several third-party applications and software. Apart from the software listed below, ClickFunnels continually updates and adds even more third-party integrations.

Some of the most popular third-party software you can integrate ClickFunnels with include:

ClickFunnels is also integrated with several payment platforms and software. Some of these include:

  • PayPal
  • Stripe
  • ClickBank
  • BrainTree
  • Recurly
  • Deal Guardian

Pros of ClickFunnels

  • It’s a Profit Generation Machine

The goal of ClickFunnels is to help you turn visitors into customers almost seamlessly. Regardless of what you’re selling, ClickFunnels makes it easy to generate revenue. Dedicating just a few hours of your day to mastering it can make a huge difference to your sales and life in general.

  • Drag and Drop Builder

In creating a webpage, you need to use good templates. Thankfully, ClickFunnels comes with a Drop and Drag builder that allows you to save templates and use them whenever you want. While many other similar tools also have this feature, ClickFunnels has created one that is simple and fast.

  • A/B Testing

The tool comes with an integrated A/B Testing feature. This allows you to test and compare different page variations to ensure that you use the one that generates you the most money. The feature allow you to analyze your entire funnels performance and see which areas need to be improved.

  • Plenty of Integration options

This tool is excellent when it comes to integrating APIs and similar software. It handles these seamlessly. Thus, from payment processors like PayPal to Email autoresponders like MailChimp, you can rest assured that you have most of what you need.

  • WordPress Plugin

If your website runs on WordPress, then you are in luck. ClickFunnels integrates seamlessly with your website. Thus, it saves you plenty of stress and hassle. Many people have opted to sync ClickFunnels with their WordPress websites to good results.

Cons of ClickFunnels

Although it is an excellent tool, it comes with its fair share of drawbacks.

  • Price

ClickFunnels is admittedly quite expensive. It offers just two price options, unlike some other tools that offer up to 4 pricing options.

Nevertheless, I believe that it offers good value for the price.

  • Customer Service

To be honest, customer service is not very good at ClickFunnels. While they respond quickly to your basic problems, they are less responsive when you have issues with some advanced features.

ClickFunnels Pricing

How much is ClickFunnels? Well, as earlier stated, ClickFunnels offers just two pricing options. It is slightly more expensive than your average options, but we believe it is worth it.

At $97 per month, you will get access to this base plan.

As we said, it isn’t exactly cheap. However, you get some perks.

First, you get a 14-day free trial to use the software and determine whether it suits your needs. Once the trial is over, you also have a 30 day money-back guarantee.

The second plan is the Etison Elite plan.

With this higher plan, you get limitless funnels, pages, unique visitors, and custom domains. Clickfunnels costs $297 per month. If you have a big website, the benefits from Etison Elite make it worth the cost.

When you sign up, you have access to up to six pre-built sales funnels.

ClickFunnels Alternatives

Other Clickfunnels alternatives offer similar features as well. Here are some of the best Clickfunnels alternatives you can currently find on the market.


This is a specialized landing page builder that has arguably the best Drag and Drop editor right now. It is highly customizable and works excellently with other tools. Unlike ClicFunnels that requires you to use some of the more expensive tools, Unbounce allows you to use cheaper tools.

The downside of Unbounce, when compared to ClickFunnels, is that it is almost too simple. It requires a lot of integration and other services to function.


Instapage has many similarities with Unbounce. It comes with a powerful and fast editor. And the best feature of this alternative is the Heat Map feature that allows you to see activities on the site. You also get several testing metrics.

However, unlike ClickFunnels, it doesn’t have many overall features. It also lacks a large catalogue of built-in images.


This is an excellent landing page tool. It primarily focuses on helping you build the perfect landing. It has more features than Unbounce and Instapage too.

This software offers two different types of editors; one for amateurs and the other for professionals.

Aside from creating landing pages, it also can open Pop-Ups on any page. LeadPages is also quite cheap.

However, ClickFunnels offers more features and a better Drag and Drop editor. You also get more customization options with ClickFunnels.


SamCart is an admirable software that promises to give you high conversion pages. It focuses on making a quick sale and supports different payout software. It also gives you plenty of templates to choose from.

However, it isn’t as flexible as ClickFunnels. Where ClickFunnels leads you through the whole sales funnel process, SamCart merely introduces it to you and leaves you to your devices.

Who is ClickFunnels For?

If you have a small business or startup, you will greatly benefit from using ClickFunnels. It is also an excellent fit for those involved in creative or independent ventures. At the end of the day, anyone who wants to increase their revenue through upsell sequences without advanced knowledge on coding is a great fit for ClickFunnels. It’s easy to use, beginner friendly, and comes with a lot of documentation to guide you through your journey.

ClickFunnels Review: Final Thoughts

Overall, this ClickFunnels review shows that ClickFunnels is one of the best options in the digital marketing software space. While you might be annoyed by the self-promotion of the software and the relatively high price, it still delivers excellent overall performance. It is straightforward to use, offers solid integration features, and comes with a large number of templates.

This software achieves its goal of making it easy to create sales funnels and give you higher conversion rates. Whether you are a beginner or a professional, you will likely find ClickFunnels useful. We hope this ClickFunnels review has given you more insight into the software.

Emil Faschang
Instagram & Digital Marketing Expert | Online Entrepreneur for 4 Years | SocialSummitAgency Founder | 19 Years Old


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