If you are looking for a simple way to build landing pages without writing a single line of code, you might be interested in Leadpages. In this Leadpages review, we will consider the features of this hugely popular landing page builder. We reviewed this tool in the hopes that it would be the undisputed best option available, but what we discovered might surprise you. Its promise to help you build landing pages quickly is something that pretty much every other landing page builder also says. So how is Leadpages different? Where does it excel, and where does it fumble? This review will answer these questions.
Leadpages Review: What is a Landing Page?
A landing page is where a new visitor to your website lands on first. It can be any page from a sales page, homepage, About Us, or an opt-in email page. The goal of the landing page is to help visitors learn more about your product and convert them to customers or at least email subscribers.
Therefore, it is essential to have a conversion-focused landing page.
What is Leadpages?
Chances are quite high that you have come across a Leadpages landing page before. They have spent a lot on marketing their product with more than 43,000 customers and millions of dollars in funding; this tool is the largest SaaS landing page tool on the market.
Leadpages assures you that it will help you build pop-ups, notification bars, and landing pages quickly and easily.
It is a web-based software that helps you collect email addresses through landing pages and Pop-Ups.
What does Leadpages do for you?
This tool offers three main functions. First, Leadpages is made to create landing pages. Pop-Ups and Alert bars are the other products offered. Let’s see how Leadpages handles each of these products.
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Landing Pages
The primary function of Leadpages, as earlier mentioned, is creating landing pages.
Creating a landing page is relatively straightforward. All you need to do is select your template and add your content.
This tool features a wide plethora of templates you can select.
However, you are likely to notice that Leadpages isn’t all that it is made out to be. Although there are many templates, most of them are not high quality. You will undoubtedly find better templates on Unbounce or Instapage.
While Leadpages has improved over the years, it still lags behind the aforementioned competitors.
Customization on Leadpages is near non-existent when using the standard template. To assuage dissatisfaction, Leadpages added a Drag-and-Drop builder in March, but this is still ‘early access’ and is still not as good as those from competitors. It is sluggish and doesn’t exactly make it easier to build landing pages.
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Pop-Ups
Pop-Ups are useful, both on your landing page and other pages on the website. They can help your visitor stay longer on your website and capture leads that ordinarily would ‘escape’ from you.
Fortunately, this is one place where Leadpages excels. They are pretty easy to create, and you don’t have to write a single line of code.
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Alert Bars
These are similar to Pop-Ups. However, instead of disrupting the user experience like Pop-Ups, these seamlessly pass a message to visitors.
If you are looking for an easy way to add Call To Actions to your pages, this is an excellent method.
As with Pop-Ups, Leadpages excels in creating Alert Bars. You don’t have to code or install any plugins before you can integrate this into your web pages.
Leadpages Integrations
Leadpages comes with several integration options to make your work of building landing pages easier. From social media to email marketing and analytics, this tool provides integration into several segments. Let’s see integrations.
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Leadpages Analytics Integration
Analytics are super important, especially in driving traffic and marketing. Leadpages lets you integrate with the most popular analytics tool, Google Analytics. It also works with every Javascript analytics manager available.
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Leadpages CRM Integration
After you capture leads, you need the right campaign to retain leads. By integrating Leadpages with CRM, you can do this easier. Leadpages is compatible with tools like Salesforce and Zoho.
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Leadpages eCommerce Integration
If you run an online store, you can integrate Leadpages with your store. For example, you can integrate it with your Shopify store.
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Leadpages Email Campaigns Integration
From Mailchimp to iContact and SendReach, you can integrate this tool with a plethora of email marketing software.
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Leadpages Payment Integration
Leadpages is compatible with PayPal and other transaction tools. You can also create a check-out on your landing page or make it a Pop-Up.
Leadpages Pricing
This landing page builder offers users three packages to choose from. The Standard Plan is designed for brand-new businesses, the Pro Plan is for growing businesses, and the Advanced Plan is for bigger agencies. If you have an enterprise brand, you will find it pretty hard using this tool.
Leadpages pricing is structured into three models. You can pay a monthly, annual, or bi-annual fee, with each option offering a discount.
Compared to their competitors like Unbounce, Instapage, and ClickFunnels, Leadpages’ pricing is cheaper.
Standard Plan
Here are some of the things you get from the Standard Plan:
- Free Hosting
- Tech Support through Email
- Over 200 free templates
- Facebook and Instagram Ad builder
- Unlimited Pop-ups and Alert Bars
- Weekly Group Mentoring
Pro Plan
With the Pro Plan, you get everything that the Standard Plan offers. You also get:
- Online sales and payments
- Limitless Split Tests
- Special discounts
- Ten Opt-in Text Campaigns
Advanced Plan
Here you get all the features in the Standard and Pro plans and up to 50 extra opt-in text campaigns. Additionally, you get:
- 5 Free Sub Accounts
- Personal Quick Start Call
- Virtual Workshops
- Higher Integration Features
Leadpages Pros and Cons
Here is a summary of some of the things Leadpages excels at:
- Beginner-friendly
- Plenty of integration options
- Easy and straightforward to use
- Impressive integration options
- No limitations on traffic
- Everything created is mobile responsive
However, there are also some downsides to the landing page builder:
- Slow drag-and-drop builder
- Limited A/B testing on the Standard plan
- Poor customization options
- Limited form options
- Relatively expensive for casual users
Leadpages Alternatives
Leadpages offer affordable pricing, excellent features, and a decent number of templates. However, there are alternatives on the market that offer services as good or even better than Leadpages. The main competitors are Unbounce, Instapage, and ClickFunnels.
Unbounce
While Unbounce’s pricing plan is more expensive than Leadpages’ pricing, it makes up for the increased cost via the unlimited A/B testing. This feature is available across Unbounce plans.
While Unbounce does not have a catalog of templates as impressive as Leadpages’, it gives you more customization options.
Unbounce comes with a better page builder. This makes it faster and easier to build landing pages. As we pointed out earlier, Leadpages has a relatively slow page builder.
While Unbounce also has limited form options, it allows you to embed forms on the pages you build; something that Leadpages doesn’t allow you to do on every page.
Instapage
Just like Unbounce, Instpage offers users limitless A/B testing across all pricing plans. Additionally, the landing page builder is zippy and one of the easiest and fastest that we have used.
The heat mapping tool is another reason why Instapage is better than most of the landing page builders out there. Instapages’ heat mapping tool does not require integration with any third-party platforms to be efficient.
ClickFunnels
ClickFunnels is an excellent landing page builder as well. However, unlike Leadpages, it isn’t just about creating landing pages. This tool also allows you to create a sales funnel that can significantly improve your sales and conversions.
With ClickFunnels, the landing pages that you create are part of the sales funnel. It is more versatile than Leadpages. Therefore, if you are looking to do more than just build landing pages, then ClickFunnels is a good alternative.
ClickFunnels has several advantages over Leadpages. However, Leadpages has 2 main advantages over ClickFunnels. First, it is easier to learn since it focuses solely on creating landing pages. Secondly, it comes with a larger number of templates. If these are important to you, then you might opt for Leadpages.
FAQs about Leadpages
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ClickFunnels vs. Leadpages; what is the difference?
Leadpages focuses on building a landing page and generating leads with different templates. ClickFunnels can build landing pages and create a sales funnel. If you are looking to do more with a tool, ClickFunnels offers more versatility.
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Can I integrate Leadpages with WordPress?
Yes, you can. To do this, you have to install the Leadpages WordPress plugin.
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How does this landing page builder help my business?
By building high-quality landing pages that focus on capturing visitor information, you can communicate more effectively with them and turn them into customers.
Leadpages saves time and effort by performing several automated actions with little supervision.
Leadpages Review: The Final Verdict
To sum up this Leadpages review I just want to say that in terms of functionality, Leadpages is an excellent tool. It offers useful features and is certainly more immersive than a typical WordPress page builder. It allows you to easily create beautiful landing pages and integrate these with different websites. With Pop-Ups, Alert Bars, and A/B testing, Leadpages certainly has something for you.
However, if you’re looking to do more than just build landing pages and want to create an entire sales funnel to maximize your profit, Leadpages may not be for you and you should look into ClickFunnels which can do just that.
Before purchasing a plan, you can take advantage of the 14-day free Leadpages trial. This gives you enough time to know whether it is worth the price. We hope that this Leadpages review has provided more insight into the tool.
