ClickFunnels vs Leadpages: Shocking In-Depth 2021 Comparison

ClickFunnels and Leadpages are two hugely popular tools used by digital marketers. The question, then, is which of the two is better? This ClickFunnels vs Leadpages review will compare the two hugely popular tools and determine which one is good for your needs.

While both tools are useful, you have to understand how each of the software work and knowing what each one does best. So come along now as we dissect these tools and compare them.

Before we head on to discuss each of these tools in this ClickFunnels vs Leadpages review, let’s get the meaning of some fundamental terms.

Landing Page

The first term to understand is the landing page. What is it? Well, a landing page is the first page that a visitor comes to your website. It can be anything, ranging from a home page to a blog post, sales post, or ‘About Us’ page.

As a digital marketer, you should be concerned with optimizing your landing page. Without a useful landing page, you might find it challenging to turn visitors into leads. A landing page nurtures the visitor and allows you to slowly make them take whatever action you want (signing up for a newsletter, making a purchase, getting an eBook, etc.).

If you are dealing with a marketing funnel, you can think of the landing page as the first stage of the funnel.

Sales Funnel

As with a landing page, it focuses on guiding a visitor to take specific actions. Your sales funnel might be created to turn visitors to customers, nurture leads, or turn customers to affiliates.

There are many types of sales funnels available to you, but they are all conversion-optimized pages.

Now that you know what a Landing page and Sales funnel are let’s now delve into ClickFunnels and Leadpages.

What is ClickFunnels?

In the simplest terms, this is a marketing software that helps you to make pages that optimize conversion in a sales funnel.

The software was developed by Russell Brandon, a popular Internet marketer, and author. He is also the creator of DotCom Secrets.

How ClickFunnels Works

As I earlier pointed out, ClickFunnels helps you to make sales funnels and conversion-optimized landing pages.

However, it does even more than that. This marketing tool is highly versatile and can be used to run your email service, manage affiliates, or operate a membership site.

It allows you to do all these without you writing a single line of code. Whether you are an expert or a beginner marketer, you will likely find ClickFunnels useful.


Leadpages is made to help you create conversion-focused landing pages. You can also use it to manage your contacts. With this marketing tool, you can also make Pop-Up forms on different pages of your website.

How Leadpages Works

This tool allows you to create landing pages without having to write code. It comes with tools like a Drag and Drop editor to help you do this.

While the Drag and Drop editor comes in handy, the main attraction of Leadpages is the sheer number of templates you have at your disposal.

It is excellent whether you are a beginner or an expert marketer. With its affordable plans, you will likely have an easy time using Leadpages.

ClickFunnels vs Leadpages Pros and Cons

ClickFunnels Pros

  • They are plenty of useful funnel resources on this software
  • A good number of page templates
  • Ready-made funnel templates
  • You can share your funnels with other ClickFunnels users
  • Integration with Analytics software for detailed metrics
  • In-built check-out pages
  • Impressive Drag and Drop builder
  • A membership site can be hosted on ClickFunnels
  • Integration with several payment software

ClickFunnel Cons

  • Higher basic plan
  • Steep learning curve
  • Hard to integrate with non-WordPress websites
  • No 24-hour chat support

Leadpages Pros

  • Impressive email support
  • A/B Split testing
  • More affordable than ClickFunnels
  • Mobile responsive web pages
  • Plenty of native integrations
  • Built-in software for SMS transmission
  • Comes with basic Analytics capabilities
  • Appealing page designs

Leadpages Cons

  • Glitchy Drop and Drag editor
  • Lacks an autoresponder tool
  • Not excellent at boosting conversions
  • No 24-hour chat support

Now, let us compare some of the features that these tools have in common.

ClickFunnels vs Leadpages Page Builder

Leadpages Page Builder

Several page designs on Leadpages can be edited via the Drag and Drop page builder. You can switch between views ( desktop, mobile, tablet) and see what your finished page would look like.

This builder lets you add several things ranging from pictures to text boxes, videos, and more.

However, a drawback is that the builder isn’t flexible enough. You must use the grids to align your objects.

Additionally, the Drag and Drop builder s somewhat glitchy.

ClickFunnels Page Builder

One of the USPs of ClickFunnels is the page builder. It is an excellent tool that sets it apart from the competition. It is one of the most flexible builders out there.

With this builder, you can place your objects without any fuss. It also lets you modify the pre-built templates.

So in the ClickFunnels vs Leadpages when it comes to page builder, ClickFunnels leads.

ClickFunnels vs Leadpages Templates

Leadpages Templates

Leadpages offers you a wide plethora of templates. You get several clean, intuitive options and ready to go at a moment’s notice.

You get more than 160 templates to play with on this software. You have templates for almost every page you need ranging from your 404 pages to check-out pages, launch pages, Thank You pages, and more.

ClickFunnels Templates

While Leadpages offers a good number of templates, it is nothing compared to the versatility and number of templates on ClickFunnels. There are many free options, and you even have templates for full sales funnels.

Each of the templates serves a purpose, and it’s nearly impossible not to find a template to meet your needs.

In the ClickFunnels vs Leadpages argument with regards to templates, ClickFunnels offers more options.

ClickFunnels vs Leadpages Funnel Builder

Leadpages Funnel Builder

Leadpages is great at creating landing pages. However, if you want to build a sales funnel on Leadpages, get ready for plenty of work.

It might have all the bits and pieces to create a sales funnel, but bringing all these parts together to form a sales funnel is challenging.

ClickFunnels Sales Funnels

ClickFunnels breathes and lives sales funnels, so to speak. This software is designed to make the process easier.

In fact, once you register, you get access to several sales funnels. You can choose between two processes:

  • Cookbook Builder Process
  • Classic Funnel Builder

Each of these processes lets you manage different types of processes.

ClickFunnels vs Leadpages Integrations

Leadpages Integrations

From social media to Analytics and email marketing, you get a relatively number of integrations with Leadpages. Some of the integrations it supports include:

  • PayPal
  • iContact
  • MailChimp
  • Shopify
  • Salesforce

ClickFunnels Integration

While Leadpages has a nice catalogue of options, it doesn’t offer as many integrations as ClickFunnels. ClickFunnels offers integration with:

  • PayPal
  • iContact
  • MailChimp
  • Shopify
  • Salesforce
  • HubSpot
  • BrainTree
  • Taxamo
  • Ontraport

And more. It regularly updates the integration capabilities.

When it comes to ClickFunnels vs Leadpages integrations, ClickFunnels offers more options.

ClickFunnels vs Leadpages Split Testing

Leadpages Split Testing

While Leadpages allows Split testing, you only get it when you pay for the Advanced Plan. You do not get it if you subscribe to just the Standard and Pro Plans.

ClickFunnels Split Testing

With ClickFunnels, you get as many A/B split testing as you desire. ClickFunnels vs Leadpages split testing has ClickFunnels as the better option.

ClickFunnels vs Leadpages Affiliate Features

Leadpage Affiliate Features

Leadpages is sorely lacking in this regard. It does not come with software to mange your affiliates.

ClickFunnels Affiliate Features

On the other hand, you have Backpack that manages affiliate programs on ClickFunnels.

In terms of ClickFunnels vs Leadpages affiliate features, ClickFunnels takes the lead.

ClickFunnels vs Leadpages Pricing

Firstly, the good thing is that ClickFunnels and Leadpages come with a 14-day free trial period. Thus, you can try out both and determine which is more beneficial to you.

Leadpages Pricing

You get the Standard Plan for $37 per month, Pro Plan for $79 per month, and Advanced Plan for $321 monthly.

ClickFunnels Pricing

ClickFunnels offers just two payment plans. You get the Basic Plan for $97 monthly and the Platinium Plan for $297.

Obviously, when it comes to cost in the ClickFunnels vs Leadpages argument, ClickFunnels is more expensive.

However, you have to keep certain facts in mind. First, ClickFunnels offers you so many more features. You can register a domain, get a shopping cart, an entire sales funnel, and more while Leadpages only allow you to make landing pages.

You will get what you pay for in terms of features.

ClickFunnels vs Leadpages Verdict

When choosing marketing software, especially ClickFunnels vs Leadpages,  many people consider the ease of use and the cost.

When it comes to cost, there is no doubt that Leadpages is cheaper. Nevertheless, from the comparisons above, it is clear why Leadpages is cheaper than ClickFunnels.

ClickFunnels is also more convenient to use as long as you have the right integrations. You do not require a separate web host or affiliate program on ClickFunnels. If all you want to do is to make landing pages, then Leadpages is your best bet.

If you want conversion-optimized pages without writing any code, then ClickFunnels is your best bet.

If you want a sales funnel with several pages or want to save time with a one-stop solution, ClickFunnels is the right software for you. I hope this ClickFunnels vs Leadpages review has helped you to choose the right software.

Emil Faschang
Instagram & Digital Marketing Expert | Online Entrepreneur for 4 Years | SocialSummitAgency Founder | 19 Years Old


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