Selling goods online is similar yet so different from selling at a physical store. If you have never sold anything online, you might find the prospect of making sales rather daunting. If you need help to elevate your online marketing capabilities, then Dotcom Secrets claims to be the solution. In this blog post, I’ll be doing an extensive Dotcom Secrets review to help you decide if this course is right for you.
The Dotcom Secrets course is created by a renowned name in the online marketing industry; Russell Brunson. He is not only one of the most popular names but also one of the most successful. Thus, you’d expect him to succinctly and expertly explain the strategies that can help you. In this Dotcom Secrets review, we will consider the features of the Dotcom Secrets book and how it can be beneficial to you, as you charge into the online marketing sphere. At the end of the review, you will have enough information to decide whether it is right for you or not.
Who is the Creator of the Dotcom Secrets Book?
As we said at the start of this review, the book is authored by Russell Brunson. He is a hugely successful digital marketer who has a track record of producing tools and books that assist other marketers.
He is known for ClickFunnels, one of the best tools available to a digital marketer. He is the co-founder of Etison LLC, which is the parent company of the ClickFunnels mentioned above.
He has also authored many useful bestsellers on digital marketing like Traffic Secrets.
He is a speaker at many events and runs several other companies.
Despite his success, he seeks to help others benefit from digital marketing. His books and tools are known for their expansiveness and simplicity. Following his guidelines, you have a higher chance of making it as a digital marketer.
Who should buy DotCom Secrets?
If your looking to have online success then this book may be right up your alley. Although Dotcom Secrets was first written back in 2015, the information and strategies it contains are still useful today.
If you already have an online business or are thinking of starting one, you’d be better off having this book in your corner.
Russell Brunson writes simply and elegantly, which makes the 250 paged book an easy read. There are many real-life examples and useful illustrations that pass the message across easily. You get to learn from his defeats and victories as he built his multi-million dollar online business from the ground.
In summary, Dotcom Secrets gives useful information to:
- Existing Business Owners/Product Owners
- Confident marketers
What is the Dotcom Secrets book?
When written back in 2015 this book was a revelation. Although we are far from 2015, the strategies and information found in the book are still applicable today.
The book contains plenty of advice that you can work on if you want to sell anything on the Internet. Even if you are relatively successful at selling, you can still find Dotcom Secrets useful and a point of reference.
At 254 pages, it isn’t too long to finish in a couple of days. Moreover, Brunson has written it to be thoroughly enjoyable and engaging. As the name implies, Dotcom Secrets is full of secret strategies to help build your online business.
Difference between Dotcom Secrets and other works from Russell Brunson
As we pointed out earlier in the Dotcom Secrets review, Brunson has written other books that can also boost sales. Expert Secrets and Traffic Secrets are the other books authored by him. The three of them are great for business owners and online marketers. They are written to serve as helpers for each other, complementing each other with the aim of helping you build a successful online business.
The book under review, Dotcom Secrets, comes with a systematic illustration on how to build your business. It teaches you communication secrets and how to persuade people to part with their money to pay for whatever you are selling.
Expert Secrets is also great at this as it provides you with stories, illustrations, and other things to help you build a loyal following on your site.
We recommend these books to anyone looking to have a more successful business.
Dotcom Secrets Review Breakdown
In this section of the Dotcom Secrets review, we will have an in-depth analysis of what the modules contain.
Section 1: Ladders and Funnels
In this section, Brunson provides a total of five marketing secrets that can help marketers. Let’s see what they are according to Russell Brunson:
First Secret: The Secret Formula
The first secret is aptly named “The Secret Formula.” Here, you must know where your business is headed and the goals you want to achieve.
Knowing where you are headed will help you know the right ways to appeal to your customers. You will identify their pain points and how you can address them.
There are four questions that, when answered, can help you focus on helping them. These are:
- Who are your ideal clients?
- How do you find the clients?
- How can you persuade them without being ‘salesy’
- What will they enjoy from your business
Second Secret: The Value Ladder
If your business lacks value, it will be run into the ground easily. Without any useful value, your customers are bound to leave you.
Thus, you have to follow Russell’s guidelines on how to make your customer take the plunge into patronizing your business. You have to guide them as they climb the value ladder. To that end, you must create the value ladder properly and make it appealing. One way is to provide your clients with customized solutions.
Third Secret: From a Ladder to a Funnel
If you know ClickFunnels, you’ll realize the importance of a sales funnel. Without an efficient sales funnel, it would be hard to make sales. A good sales funnel will increase your sales and make your business more profitable.
With a well-designed sales funnel, you can even have your business on autopilot and have high conversion because you have done all the important work.
The funnel recognizes your customers’ behavior and guides them through the different parts of the funnel, right until they are at the checkout page.
Fourth Secret: How to Find Your Dream Customers
One of the major problems of online businesses is the failure to identify their target market. You might have a problem even knowing how to solve their wants.
In the Dotcom Secrets, you get the secret to where to find the ideal customer. You will understand the places to find them and the strategies to make them pass through your sales funnel.
Fifth Secret: The Three Types of Traffic
Getting customers or visitors to your website or landing page can be a daunting task. It doesn’t matter what content or product you have; without traffic, your business is dead in the water.
Thus, you must know the basics of traffic generation and how it works. That is why Russell Brunson’s Dotcom Secrets provides answers to generating traffic.
He gives you information about the different traffic types, ranging from controllable traffic, uncontrollable traffic, and the traffic that you own.
Section 2: Your Communication Funnel
You must be adept at communicating with customers. And this is what you get from this section. Poor communication can ruin a business, and the secrets here highlight different facets that can improve your relationship with potential customers.
Secret 6: Attractive Character
Here, you see how to build a character as a business owner that appeals to your customers.
Section 3: Funnelology
Earlier in the Dotcom Secrets review, we talked about how you get sales funnels secrets. Well, in this section, you get even more information about funnels. You will learn how to make your funnel, manage it, and use it to your advantage.
Section 4: Funnels and Scripts
Once again, you learn about funnels, but this time, you also learn about scripts. You will see how to integrate scripts into your funnels for better results.
Section 5: ClickFunnels
This is the last section, and this is where Russell introduces you to ClickFunnels. This marketing software uses all the things you have learned in the book and makes your funnels for you!
Dotcom Secrets Cost
As this Dotcom Secrets review has shown, Dotcom secrets is a very useful book for anyone looking to earn more money online. The exciting thing about it, apart from all the information it contains, is that you get it FREE of charge! Yes, you heard right, you can get it at no cost. All you have to do is pay for shipping to your doorstep which comes out to $9.95 if you’re based in the US and $19.95 for international shipping.
Dotcom Secrets Pros
- You get plenty of useful information for free
- It helps you to leverage value ladders and sales funnels to improve sales
- It is easy to read and use
Dotcom Secrets Cons
- You must have a business already to use it.
Final Thoughts: Dotcom Secrets Review
From this Dotcom Secrets review, you can see that it can come in handy for your online business. You’ll be hard-pressed to find a better book that can teach you all the secrets found in this book for free.
Get your copy today, read it often, and you will surely learn strategies that can help you take your business to the next level.