ActiveCampaign vs GetResponse: Which Tool Is Better In 2021?

Are you an ecommerce entrepreneur looking to drive more sales for your store? Or maybe you are launching a promotion and need a tool that can track your sales funnel all the way to the end. This ActiveCampaign vs GetResponse comparison is for you.

Email marketing has an ROI of $38 for every $1 you spend if done the right way. But what is “the right way” to do email marketing?

For your email campaigns to make an impact,

  • They need to be delivered to the right people at the right time. This means you won’t benefit in any way by sending a dog food promotion email to a person who doesn’t own a dog.
  • Secondly, the emails have to be delivered in the inbox section of your subscribers’ emails, not the promotion or spam section where nobody sees them.
  • And lastly, the emails have to be captivating enough to make the receiver open them.

In this ActiveCampaign vs GetResponse comparison, you will see why these two tools give you the best chance of ticking all those boxes. We will look at ActiveCampaign, and GetResponse features, their pros, and cons, as well as their pricing. By the end of it, you will know exactly which tool to choose, depending on your specific needs.

Let’s get started…

ActiveCampaign vs GetResponse Similarities

Before we jump into the two platforms differences, why don’t we take a look at some of their noteworthy similarities.

Email Marketing

Both ActiveCampaign and GetResponse have incredibly easy to use email builders. You can choose to craft an email from scratch using drag and drop features or pick a suitable pre-built template and customize it.

Both tools have great analytics and reporting features to help you track your campaigns. You can see how many opens you got, clicks, bounce rate, and mobile views. You can also use the A/B testing feature to see what works best on different platforms.

Marketing Automation

Marketing automation is another outstanding feature in ConvertKit and Active Campaign. They both have a drag and drop automation builder and visual workflow that help you to see the flow of events. It’s also important to note that they both have ready-made automation blocks, so all you have to do is drag and drop them. By using tags, you can send very personalized emails to the subscribers at the level where they are.


ActiveCampaign and GetResponse CRM allow you to keep track of your leads through the sales pipeline. When you combine CRM and marketing automation, you can easily move leads from one level of the pipeline to another when they are ready.

If you have a sales team, they can easily see where the customer is in the sales process and assist them accordingly. The CRM also helps you to take notes of any communication or unique points you want to record about a customer.


As stated earlier, ensuring that your emails land on your subscribers’ inbox is crucial if you want them to see and open them. ActiveCampaign and GetResponse take every measure to make this happen and avoid common pitfalls that hinder deliverability.

activecampaign vs getresponse deliverability

As you can see from the table, ActiveCampaign is doing better as far as deliverability is concerned, but GetResponse is not so far behind.

ActiveCampaign vs GetResponse Differences

Alright, let’s dive into the juicy section of this post: The differences between the two email giants.

Landing Pages

Attractive landing pages are the best-kept secret to driving traffic to your site and making sales. The idea is to have a landing page that sends leads to a specific product or service and encourage them to make a move.

Landing pages are so effective that a whole 68% of B2B businesses use them to generate leads. This is why it’s so unsettling that ActiveCampaign doesn’t have inbuilt landing pages on the platform. If you choose to go with them, you have to integrate with a landing page builder and pay extra.

Unlike ActiveCampaign, GetResponse has 180 inbuilt landing page templates to choose from. You only need to pick one, customize it, and place it strategically on your site.

Built-in Webinar Feature

Another place where GetResponse shines over ActiveCampaign is in webinar hosting. Emails may work to a large extent, but webinars are more interactive. You get to deliver great visual content, position yourself as an expert and interact with your subscribers one-on-one. It’s like a seminar without travel and hotel bookings. GetResponse even goes a step further to host all your webinar recordings for future reference.


Just when it starts to feel like they are losing the battle, ActiveCampaign shows up with their messaging features. The tool allows you to reach your leads wherever they are, making it the perfect way to deliver time-sensitive messages and offers.

You can use SMS marketing to send reminders, notifications, and alert subscribers to a last-minute sale or promotion. You can also use Facebook ads to reach people who have visited your website and persuade them to buy.

As if that wasn’t enough, you can also pop a message to your customers when they are reading something on your website.

Unfortunately, GetResponse does not have a messaging feature unless you integrate with an external app.

Machine Learning

As ActiveCampaign says, ‘people are better at some things, machines are better at others.’ The success of any email marketing campaign is determined by how you interpret data that comes from every email, phone call, and sales.

Unfortunately, doing this manually could take quite a while. With ActiveCampaigns machine learning feature, you can focus on what you do best- give your subscribers what they want while the machine crunches numbers for you.

Conversion Funnel

This ActiveCampaign vs GetResponse comparison lost balance the moment GetResponse introduced Conversion Funnel. The feature positions GetResponse as a complete Ecommerce platform where you can do everything from creating landing pages for leads to closing a sale.

Through the conversion funnel, you can create a product catalog, drive users to the products using landing pages, run Facebook ads, and take payments.

ActiveCampaign may have a robust CRM feature, but you can’t close sales or receive payments on the platform.

RSS to Email

The ActiveCampaign vs GetResponse tip continues to fall on GetResponse with this RSS to Email feature that alerts your subscribers every time you post a new blog post on your website or add your catalog. This means you don’t have to keep doing the notifications manually.

Ease Of Use

And the final punch goes to GetResponse thanks to their extremely easy to use interface. While ActiveCampaign is not as complicated as Aweber or Infusionsoft, it still has a steep learning curve for both beginners and experienced marketers.

ActiveCampaign vs GetResponse Pricing

The pricing system on both tools is quite similar. They both use a tier system that starts with a basic plan, and then more features are added as you go up the tiers. The price will also increase on each tier the more subscribers you have. For this comparison we’ll use a list size of 1000 on both platforms. Here is a breakdown;

GetResponse Pricing

getresponse pricing

GetResponse offers you a 30-day free trial while ActiveCampaign has a 14-day free trial.

ActiveCampaign Pricing

activecampaign pricing

ActiveCampaign vs GetResponse Pros and Cons

To close this ActiveCampaign vs GetResponse comparison, let’s take a look at the good and the bad of each tool separately.

ActiveCampaign Pros and Cons


  • Excellent email deliverability
  • Fantastic support system via email, live chat, and direct phone calls. You can also enquire about anything on one of their Facebook groups.
  • excellent email editor that helps you to create beautiful emails using drag and drop feature or templates
  • amazing reporting and testing to ensure your emails are converting
  • free migration of your contact list from another service


ActiveCampaign has too many features, which can be overwhelming for beginners. The platform is not as easy to use compared to GetResponse and ConvertKit.

GetResponse Pros and Cons


  • easy to use interface with drag and drop features
  • it’s a complete marketing and sales funnel
  • Great 24/7 customer support via live chat, email, and phone
  • The widest array of templates to choose from when creating emails, forms, and landing pages
  • Intuitive email design that adjusts itself to fit any device
  • Allows multiple users on every tier
  • High deliverability score


The lack of a messaging feature to reach customers directly is somewhat dissapointing.

ActiveCampaign vs GetResponse: The Final Verdict

This ActiveCampaign vs GetResponse comparison was a fierce battle. ActiveCampaign has some fantastic features to keep your customers feeling like they matter. With machine learning, you can interpret data and customize campaigns that touch people where it matters most. Combine this with marketing automation and CRM, and you have a campaign that brings a good return on your investment.

However, GetResponse swoops in with webinars, free landing pages, and an extremely easy to use interface. Even though you can’t reach people via SMS and messaging service, you have their RSS to Email feature.

That said, GetResponse is almost perfect in everything it does, and it’s still one of the most affordable ESPs around. Even without the messaging feature, it is still a winner, hands down.



Emil Faschang
Instagram & Digital Marketing Expert | Online Entrepreneur for 4 Years | SocialSummitAgency Founder | 19 Years Old


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